Total Spend
$4,642.24
Dec 2025 – Apr 2026
Total Leads
61
All ads combined
Design Guide Spend
$3,471.72
49 leads
Redesign Workbook Spend
$1,170.52
12 leads (Feb–Apr)
Key Observations
• Design Guide (AD 01) drove 49 of 61 total leads with best performance in January (22 leads at $48.35/lead).
• Redesign Workbook launched in February and has driven 12 total leads through April, including 6 leads at $110.67/lead in the Apr period (Mar 26–Apr 24).
Monthly Spend by Ad
Monthly Leads by Ad
Monthly Summary
| Month | Total Spend | Total Leads | Cost Per Lead |
|---|---|---|---|
| December 2025 | $1,235.93 | 17 | $72.70 |
| January 2026 | $1,063.74 | 22 | $48.35 |
| February 2026 | $903.08 | 9 | $100.34 |
| March 2026 | $775.50 | 7 | $110.79 |
| April 2026 (Mar 26–Apr 24) | $663.99 | 6 | $110.67 |